Pricing

Plans for every feedback workflow.

Start with the customer conversations your team already has. Scale from shared feedback review to full product insight operations.

Free

Start getting organized.
This is for people who want a simple place to begin bringing important information together.
  • Build your Life Map
  • Organize contacts and important relationships
  • Invite up to 3 collaborators
  • Use included Life Tools such as Net Worth Snapshot
  • Keep your core information connected
Free

Membership

Put your information to work.
Full HearthBook
Memberships are for people who want the full HearthBook experience, including advanced Life Tools, planning features, and Emergency Access.
  • Everything in Free
  • Full Life Tools access
  • Emergency Access
  • Expanded planning and review tools
  • Secure document storage and organization
  • AI-assisted document extraction
$19.99/month
Free User
Paid Member
Usage & sources
Conversations / month
500
5,000
25,000
100,000
Feedback sources
3
5
10
Custom
AI summaries
Historical imports
Collaboration
Team seats
1
5
15
Unlimited
Saved views
3
10
Unlimited
Unlimited
Shared insight boards
Priority support
Security & control
Workspaces
1
1
3
Unlimited
Feedback retention
30 days
12 months
24 months
Custom
Advanced permissions
SSO / SAML
Trusted by
File illustration representing customer feedback documents and imported records.
Fawna logo in white.
Savannah customer logo in black.
Milano customer logo in black.
Delaware customer logo in black.
Partner company logo.
Our Investors
Kora customer logo in light version.
Lumina customer logo in light version.
Oura customer logo in light version.
Veloce customer logo in light version.
Customer proof

Trusted by High-Growth Organizations

"Fawna turned our support backlog into a clear product roadmap. We finally see which requests matter most before planning starts."

Maya Chen
Head of Product, Northstar
Customer testimonial avatar portrait for Fawna.

"The summaries are good enough for weekly product reviews. Our PMs now walk in with patterns, examples, and customer context already organized."

Daniel Reyes
VP Support, BrightCart
Customer testimonial avatar portrait for Fawna.

"We connected tickets, calls, and reviews in one afternoon. Fawna helped our team spot churn risks we were missing completely."

Priya Shah
Customer Insights Lead, CareLoop
Customer testimonial avatar portrait for Fawna.

"Fawna turned our support backlog into a clear product roadmap. We finally see which requests matter most before planning starts."

Maya Chen
Head of Product, Northstar
Customer testimonial avatar portrait for Fawna.

"The summaries are good enough for weekly product reviews. Our PMs now walk in with patterns, examples, and customer context already organized."

Daniel Reyes
VP Support, BrightCart
Customer testimonial avatar portrait for Fawna.

"We connected tickets, calls, and reviews in one afternoon. Fawna helped our team spot churn risks we were missing completely."

Priya Shah
Customer Insights Lead, CareLoop
Customer testimonial avatar portrait for Fawna.

"Fawna turned our support backlog into a clear product roadmap. We finally see which requests matter most before planning starts."

Maya Chen
Head of Product, Northstar
Customer testimonial avatar portrait for Fawna.

"The summaries are good enough for weekly product reviews. Our PMs now walk in with patterns, examples, and customer context already organized."

Daniel Reyes
VP Support, BrightCart
Customer testimonial avatar portrait for Fawna.

"We connected tickets, calls, and reviews in one afternoon. Fawna helped our team spot churn risks we were missing completely."

Priya Shah
Customer Insights Lead, CareLoop
Customer testimonial avatar portrait for Fawna.

"Fawna gave product, support, and success one shared view of customer pain. Planning meetings stopped being debates over scattered anecdotes."

Amara Okafor
Director of Product Ops, FlowState
Customer testimonial avatar portrait for Fawna.

"We used to spend days tagging tickets by hand. Fawna now surfaces themes, urgency, and customer examples before our roadmap reviews start."

Leo Martínez
Senior PM, BrightCart
Customer testimonial avatar portrait for Fawna.

"The biggest change is confidence. We can trace every roadmap decision back to real conversations instead of relying on whoever speaks loudest."

Nora Weiss
Product Strategy Lead, CareLoop
Customer testimonial avatar portrait for Fawna.

"Fawna gave product, support, and success one shared view of customer pain. Planning meetings stopped being debates over scattered anecdotes."

Amara Okafor
Director of Product Ops, FlowState
Customer testimonial avatar portrait for Fawna.

"We used to spend days tagging tickets by hand. Fawna now surfaces themes, urgency, and customer examples before our roadmap reviews start."

Leo Martínez
Senior PM, BrightCart
Customer testimonial avatar portrait for Fawna.

"The biggest change is confidence. We can trace every roadmap decision back to real conversations instead of relying on whoever speaks loudest."

Nora Weiss
Product Strategy Lead, CareLoop
Customer testimonial avatar portrait for Fawna.

"Fawna gave product, support, and success one shared view of customer pain. Planning meetings stopped being debates over scattered anecdotes."

Amara Okafor
Director of Product Ops, FlowState
Customer testimonial avatar portrait for Fawna.

"We used to spend days tagging tickets by hand. Fawna now surfaces themes, urgency, and customer examples before our roadmap reviews start."

Leo Martínez
Senior PM, BrightCart
Customer testimonial avatar portrait for Fawna.

"The biggest change is confidence. We can trace every roadmap decision back to real conversations instead of relying on whoever speaks loudest."

Nora Weiss
Product Strategy Lead, CareLoop
Customer testimonial avatar portrait for Fawna.

"Fawna helped us find repeated friction in onboarding that never showed up in dashboards. The customer language made priorities obvious."

Imani Brooks
Customer Experience Lead, Northstar
Customer testimonial avatar portrait for Fawna.

"Our sales calls finally feed product decisions without extra process. Fawna turns messy notes into evidence the whole team trusts."

Felix Bauer
GTM Operations Manager, FlowState
Customer testimonial avatar portrait for Fawna.

"The weekly insight digest became part of our operating rhythm. Fawna keeps customer feedback visible without creating another reporting chore."

Saanvi Rao
Product Marketing Lead, BrightCart
Customer testimonial avatar portrait for Fawna.

"Fawna helped us find repeated friction in onboarding that never showed up in dashboards. The customer language made priorities obvious."

Imani Brooks
Customer Experience Lead, Northstar
Customer testimonial avatar portrait for Fawna.

"Our sales calls finally feed product decisions without extra process. Fawna turns messy notes into evidence the whole team trusts."

Felix Bauer
GTM Operations Manager, FlowState
Customer testimonial avatar portrait for Fawna.

"The weekly insight digest became part of our operating rhythm. Fawna keeps customer feedback visible without creating another reporting chore."

Saanvi Rao
Product Marketing Lead, BrightCart
Customer testimonial avatar portrait for Fawna.

"Fawna helped us find repeated friction in onboarding that never showed up in dashboards. The customer language made priorities obvious."

Imani Brooks
Customer Experience Lead, Northstar
Customer testimonial avatar portrait for Fawna.

"Our sales calls finally feed product decisions without extra process. Fawna turns messy notes into evidence the whole team trusts."

Felix Bauer
GTM Operations Manager, FlowState
Customer testimonial avatar portrait for Fawna.

"The weekly insight digest became part of our operating rhythm. Fawna keeps customer feedback visible without creating another reporting chore."

Saanvi Rao
Product Marketing Lead, BrightCart
Customer testimonial avatar portrait for Fawna.

Bring what matters together.

Start free and make the people, information, documents, and plans that matter easier to find, understand, and use.